Hyatt

#StayAsYouWish Campaign - PR, Influencer marketing, branding, social media for Hyatt APAC.

My role was to launched a influencer-driven campaign across Instagram and YouTube, leveraging top APAC creators to generate authentic UGC to introduce new APAC hotels to a younger audience by making the brand feel aspirational yet approachable, while retaining its luxury appeal.

>25% follower growth accross accounts

4.5% Converstion Rate (affiliate and discount code)